Retail Market Research
How will you grow your brand, company, and career in this era of retail disruption?
Retail Market Research
In today's retail world, we can all see what's going on. If you work for an internet store, you are up against huge competitors such as Amazon and Apple, as well as a growing number of tiny but increasing competitors. If you work for a brick-and-mortar store, you're constantly up against the online competition. To guide decision-making, both channels and retail associations require timely, inexpensive, and relevant market research from a trusted data platform, as well as shopper insights.
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Common challenges for retail
The retail industry's difficulties today are vastly different from those of just a few years ago. New channels, competitors, formats, and technology emerge at a quick pace, necessitating a constant flow of market knowledge to not just keep up, but to lead. You need a partner who knows your industry's difficulties and can help you make better business decisions than your competitors by providing solutions, experience, and technology.
Channel expansion
Ecommerce competitors are experimenting with physical storefronts, while traditional merchants are expanding their online presence. Crossovers between channels bring with them a lot of unknowns, which can jeopardize your success. Closing these knowledge gaps with relevant and insightful market intelligence will lower your risks and boost your competitiveness.
Capitalizing on new technology
New payment alternatives that are transforming the checkout process, the increased use of smartphones, and the concept of connected gadgets are all driving consumer-facing technology forward. The shopping experience is altering as a result of these technologies. Do you have the data you need to succeed in today's tech-driven retail environment?
leveraging your own data
Retailers, whether online or offline, amass a massive quantity of data about their customers and their purchasing habits, making it tough to extract the key information. We have the skills and technology to assist you in using your own data and obtaining useful insights in a timely and cost-effective manner.